"We're the Planeteers, and you can be one too! 'Cause saving our planet is the thing to do. Looting and polluting, is not the way. Here's what Captain Planet has to say..."
"The power is YOURS!"
A theme song so catchy that 15-20 years later I can still recite it verbatim, hear all the character's voices in my head, and even remember some of the episodes. Now THAT is some good marketing. Especially when you consider that the message they were selling was that we all have the ability and the duty to protect the environment. So what did we do? Our generation flocked to cities like Seattle, Portland, San Fran and Denver as soon as we were able so we could spend our days driving electric cars with bumper stickers that say "My other car is a bicycle" and buying range-free organic free-trade vegan gluten-free everything. And also make plastic illegal. Literally. When I go into grocery stores outside of Seattle and see the stacks and stacks of grocery sacks, a part of me cant help but gaze in confused sort of awe, wondering if I'm allowed to use them. We only want to work for companies that prove their environmental conscientiousness.
We want to save the world. And we believe we can. Thanks Captain Planet. And probably Dic. I seem to recall basically every 90s show ever was produced by Dic.
Also. I heard a rumor that Sony is going to produce a live-action version of Captain Planet. Can we talk about how totally amazing this is? I am completely geeking out over here. I may or may not admit that I will probably dress up as Linka for the premier (she was always my favorite... and now that I'm thinking about it, maybe the source of my life-long obsession with all things former-soviet).
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